From the digital portfolio of Japanese design firm, Wonder-wall INC, this exquisite retail design has more style and nerve than any American shop I’ve seen. The unique layout of the space offers it’s shoppers an experience with-in an experience. By creating several product display area’s the company has created a map for customers to travel.

The brand, And A, has created this store to delve into the menswear world. One of the key words for the design concept of this store is “decorative”. The entrance is like an introduction to various zoned areas giving the impression as if there are several individual shops within this shop.

The various zones are divided by glass partitions with printed Greek style columns to parlay with the idea of “fake” vs. “real” with decorative Greek columns against the back wall . The color palette base is black and gold. The shelving units are sunken in the wall to frame the products like artwork.

Wonder-wall’s treatment of the space goes against what we in America classically define as retail. The store displays individual items for it’s consumers to droll over and keeps it’s stock in the back in order to give the idea of individuality and promotes customer service and interaction between the customer and the sales associate.

These round tables almost become portals in which the goods are on display. The mirrored shape in the ceiling encloses the space and continues the theme of unique product sales. This theme is also seen along the shelving display wall where product is displayed like art also promoted unique characteristics to what is most likely mass produced apparel.

A key element in the space is this X-form walk way that takes the customer through the space and deposits them in different areas of interest. Wonder-wall has creatively engaged the end user, or customer by almost forcing them through this clear tunnel. By doing this the shopper will see all the product on the floor while being directed there subconsciously.

Because this is a men’s wear store the repetition of the corintian order of columns makes perfect sense as classic greece was ruled by men. The translation from traditional to modern is seemless and lets the interaction in the space become more appriciated.

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